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Hobbico acquires Revell Germany
Topic Started: Feb 15 2012, 05:32 PM (412 Views)
Boffin
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Hobbico Inc., based in Champaign, Ill., announced today that it has acquired Revell Germany.

Revell Germany was spun off as a separate company in 2006, and Hobbico has owned the U.S. Revell operation since 2007.

"We are pleased to reunite the Revell brand under one ownership," Hobbico President Wayne Hemming said. "Now Revell can proceed with a worldwide strategy for growth of the core plastic-model business.

"We also view this as an excellent foundation to expand the distribution of our other brands and products into the European market."

After starting the original U.S. company in 1945, Revell founder Lou Glaser established the German operation in 1956. Since then, Revell Germany has been a popular brand in Europe for plastic model kits, paints, tools and accessories. For the last four years, the company has also been a player in the European radio-control vehicle market.

"Hobbico's acquisition of Revell Germany creates an enormous opportunity for our company and our employees," Revell Germany President Hans Remfert said. "With the support of Hobbico as a strong parent company, we have a great opportunity to expand our entry into the R/C hobby segment of the European market."

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Phreak
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Do I smell a potential price hike on the way perhaps? :hmm:
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Boffin
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Reckon it might be the end of the new tool big stuff and some of the other 'German-centric' releases of the last few years!
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peebeep
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Revell Germany has been a success over recent years, if it ain't broke they'd be mad to fix it. What it should mean is that better worldwide distribution of Revell products generally should take place, as Revell USA is relatively rare this side of the pond and vice versa. If they take away the creative/marketing element from Revell Germany it would be shooting themselves in the foot, as the company has been producing products with wide appeal.

peebeep
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Drewe
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peebeep
Feb 15 2012, 10:12 PM
Revell Germany has been a success over recent years, if it ain't broke they'd be mad to fix it. What it should mean is that better worldwide distribution of Revell products generally should take place, as Revell USA is relatively rare this side of the pond and vice versa. If they take away the creative/marketing element from Revell Germany it would be shooting themselves in the foot, as the company has been producing products with wide appeal.

peebeep
And big business *NEVER* shoots itself in the foot, does it? I have a really bad feeling about this and the future of the brand. I sincerely hoe I;m wrong, but I have a feeling we're going to see less innovation in the long term, higher pricing in the short term, and a drive to do nothing but see good quarterly results to keep shareholders happy at the expense of the hugely successful (admittedly Euro-centric) business of the last 15-20 years.

The US have ONE major manufacturer left, and even that is a conglomeration of two formerly giant names in the business, and they have basically limped along for many years with nothing except car models and maybe an aircraft every five years or so (what was the last before the PV-1? The Super Hornet?). I cannot see how bringing RoG under that umbrella will makes things better for RoG, and see many reasons why the greatness that is RoG these days will be diluted by short term big business concerns.

Get back to me in five years, I'll happily apologise and say I was wrong if I'm wrong. . . .but I'm unsettled by this development.
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Boffin
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I suppose looking at it positively, it could just be Hobbico have seen that RoG have produced a number of new tool kits over the last couple of years at very competitive prices and have thought 'we want some of that'!

Rather than seeing an end to the new tools, it might just mean a diversification of the subjects to include some more Amero-centric kits? Decent C-130? Production V-22 Osprey? 1/72 C-17? I'd like some of that!
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