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| 2010 Singles - Red Hot Rihanna | |
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| Tweet Topic Started: Jan 25 2011, 03:31 PM (57 Views) | |
| Mikey | Jan 25 2011, 03:31 PM Post #1 |
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Buzzjack
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2010 Singles: Red-hot Rihanna Source: MW Monday January 10, 2011 By Alan Jones With sales of singles rising to record levels in 2010, artists had to work that bit harder for their final-year positions. Not that any of it worried Rihanna who carried all before her in a blockbuster year in which she sold almost 2.5m singles No fewer than 33 songs took turns at number one on the singles chart in 2010 – the highest tally since 2000 – but the year’s biggest hit was not one of them. For the first time since BMRB began providing the UK record industry with quantifiable Data in 1969, the honour of being the year’s number one fell to a single that did not reach the position on the weekly list – Love The Way You Lie by Eminem feat. Rihanna. Debuting at number seven in June, it ultimately spent five weeks at its peak position of number two, and remained in the Top 40 until the year’s end. Love The Way You Lie never had a really massive sales week – its top tally of 68,354 was beaten 64 times in the year – but it accumulated sales of 854,144 in total, all of them digital. While 25 of the year’s number ones debuted at the summit, getting off to a good start does not necessarily translate into huge sales, as X Factor graduate Diana Vickers found out. Her first single Once entered at number one in May with 69,407 sales but it is unique among the year’s chart toppers in finishing outside the Top 100 of 2010, earning 102nd place with sales to date of 207,775. Once spent nine weeks in the Top 75, beating the 2010 average of 6.11 but falling well short of the year’s longest-running hits, which were Pass Out by Tinie Tempah (43 weeks), I Gotta Feeling by Black Eyed Peas (42) and Don’t Stop Believin’ by Journey (40). I Gotta Feeling’s run is all the more laudable given the track was 29 weeks into its chart life even before 2010 started, and has thus far spent 71 weeks in the Top 75, out of a possible 82. The number of songs making the Top 75 – 638 – was up 10.19% on 2009, when 579 charted, the lowest tally since 1978. Getting to number 75 required an average sale of 3,215 – more than in any previous year in the 21st century, and nearly six times the 2004 average of 542. The average number one sold 102,187 copies in 2010, the best average since 2002, when it was 144,297. Coming close to denying Love The Way You Lie its perch atop the sales chart was the last of the year’s number ones, X Factor champion Matt Cardle’s debut hit When We Collide, which raced to 814,997 sales in 20 days, pushing Bruno Mars’ Just The Way You Are (Amazing) into third place by year end. Mars’ single, also his solo debut, was helped to its total of 765,899 sales by Cardle’s performance of it on The X Factor, and eclipsed two earlier 2010 hits on which Mars was featured vocalist – Nothin’ On You by B.o.B (number 45, 367,038 sales) and Billionaire by Travie McCoy (number 23, 442,431 sales). With singles sales reaching new highs – they were up for the seventh year in a row, climbing 5.93% year-on-year to a record 161,811,236 – Cardle managed only 24th place in the year-end artist rankings, and a record 16 acts sold more than a million. Counting only the songs on which she was credited as the primary artist, Rihanna was the year’s top artist, reclaiming the position she held two years ago. The largest contributions to her tally of 2,496,982 sales came from Only Girl (In The World), number four for the year with 711,819 sales, and Rude Boy, number 14 with 551,735 sales. Rihanna’s tally increases to a sensational 3,580,005 if the hits on which she featured (primarily Love The Way You Lie and David Guetta’s Who’s That Chick) are added. Last year’s top act, Lady GaGa, remained strong, with sales of 1,832,358 in the year, enough for fourth place. Like Rihanna, Glee Cast sold more than 2m singles but went about it in a very different way, carpet-bombing the chart with wave after wave of tracks with short shelf lives dependant on exposure on their popular Channel 4/E4 TV series. They were responsible for landing 87 songs on the Top 200 in 2010 – 56 more than nearest rivals The Beatles. They also racked up the Top 200’s top tally of chart weeks, 362 – that was 73 more than second-placed Lady GaGa. Some 119 of those weeks were spent in the Top 75 – a total beaten only by Rihanna, with 124 (73 of them solo). Glee Cast placed 45 songs in the Top 75 but 19 of them survived only a week, and they reached the Top 10 only three times, peaking at number nine with Halo/ Walking On Sunshine and Total Eclipse Of The Heart, and at number two with their cover of Journey’s Don’t Stop Believin’. By far the biggest Glee Cast hit, Don’t Stop Believin’ was 24th for the year (438,882), just ahead of the Journey original (435,103). The Journey hit was one of only three rock tracks among the year’s 100 biggest hits – the lowest tally in 50 years. The genre used to challenge pop for supremacy and accounted for 27 of the 100 biggest sellers as recently as 2008. Its dramatic decline has coincided with another big jump in interest in urban music, with hip-hop and R&B tracks filling a record 47 places in the latest list, up from 32 a year ago. One of the new breed of urban acts, Tinie Tempah is the only Brit to sell enough singles to feature among the Top 10 artists of 2010, taking sixth place with a total of 1,517,050 sales in his breakthrough year. Although it missed out on the big prize, When We Collide was easily the biggest CD single of 2010, with 407,809 sales in that medium – a 21.95% slice of the tally of 1,857,490 CD singles sold in the year, the lowest since the format’s 1984 infancy. Perhaps surprisingly, the niche vinyl market suffered an even bigger decline, with seven-inch sales down 31.6% at 151,921, and 12-inch sales falling 24.8% to 67,272. Twenty-one seven-inch singles sold more than 1,000 copies – down from 51 in 2009 – with Paul Weller’s No Tears To Cry/Wake Up The Nation topping the list (4,419 sales). For the first time since the 12-inch single’s launch more than 30 years ago, none managed to sell even 1,000 copies – top title My Propeller by the Arctic Monkeys (750 sales) is actually a 10-inch release granted honorary 12-inch status, and sold 14 copies more than the real 12-inch champ, Stay Too Long by Plan B. With downloads increasing their already overwhelming share of the market from 97.97% to 98.70%, the only part of the physical market to expand, bizarrely, was cassettes, up 1.33% with 304 sales in the year – a whole four more than in 2009. |
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8:41 AM Jul 11